Every palate is different. Have you ever noticed that some people love certain varieties and some people don’t. This is why that you can try a wine rated 95/100 by one wine writer and yet dislike it. The chemical interaction of wine compounds (there are thousands and thousands) with the chemical receptors in your mouth vary infinitely with every person.

At Tungsten, we will teach you that ‘wine ratings’ are a subjective assessment of wine quality and not an absolute one. More importantly, recommending a wine to you without firstly understanding your palate (via a profile process) is like shooting in the dark. Quite frankly, retailers or internet re-sellers who use this ‘blanket approach’ are simply demonstrating their desire to ‘get a sale first’ and to create a journey of discovery with you second.

Before you complete your Palate Profile, firstly review the Membership Options as you will be asked to select your membership type at the completion of the Palate Profile process and to choose how often you would like to receive your wines.

Part A – takes about five minutes whilst we gather a snapshot of your favourite wine styles, varieties and regions. From here you will be sent tailored regular communications which match the CTQ (critical to quality) parameters that you identify. There are 5 key drinker types here – are you an Eagle, Falcon, Hawk, Osprey or a Buzzard?

Part B – takes an additional ten minutes with more in-depth questions and specific analysis of your drinking failures and dislikes. This is where we get the real insight and this is vital if we are going to take you on a wine journey of discovery. Also, it’s these extra questions which save you time and money, because once you begin to understand this process and have faith in a new way of ‘finding’ wine, you will never purchase wine the same way again. From here, you can confidently choose a Tungsten Membership because of the ‘tailoring’ approach rather than the traditional ‘hit and miss’ reseller approach.